High-Performance Cellulose Ethers Draw Strong Interest from Paint & Coating Professionals

From June 10 to 12, 2026, the industry spotlight fell on Guangzhou as the 19th Guangzhou (China) International Surface Finishing, Electroplating and Coating Exhibition (SF EXPO) took place at the Canton Fair Complex. With the theme “Focusing on Technological Innovation, Empowering Industrial Development,” this year’s edition brought together over 500 brand enterprises from around the globe, showcasing more than 600 cutting-edge technologies, innovative products, and comprehensive solutions. Professional visitors and purchasing delegations from 16 countries—including Russia, India, Indonesia, Malaysia, Japan, South Korea, Singapore, the UK, Germany, the US, Pakistan, Iran, and Spain—attended the event, making it a truly international platform for industry exchange and collaboration.

Among the distinguished exhibitors, Tang Zhi Technology (Hebei) Co., Ltd. made a memorable impression with its comprehensive portfolio of high-performance construction chemical additives.

A Focused Mission: Empowering Coating Manufacturers

Tang Zhi Technology (Hebei) Co., Ltd. is a professional enterprise integrating R&D, manufacturing, and international trade, with years of experience in the export of high-performance building material additives. At SF EXPO 2026, the company deliberately tailored its exhibition strategy to address the specific challenges faced by paint, latex coating, and adhesive formulators. The core message was clear: we are here to help you achieve superior coating performance with reliable, high-quality additives.

Spotlight on Three Essential Cellulose Ethers

While Tang Zhi Technology offers a wide product portfolio, the exhibition booth placed three flagship cellulose ethers front and centre:

HPMC (Hydroxypropyl Methyl Cellulose) – a versatile thickener and water-retention agent that improves sag resistance, open time, and workability in water-based paints, putties, and tile adhesives.

MHEC (Methyl Hydroxyethyl Cellulose) – a premium cellulose ether known for excellent rheology control, higher solids tolerance, and enhanced film-forming properties, making it ideal for high-quality emulsion paints and textured coatings.

HEC (Hydroxyethyl Cellulose) – a non-ionic thickener that provides outstanding thickening efficiency and stability across a wide pH range, commonly used in latex paints, architectural coatings, and personal care applications.

These three products are the core of Tang Zhi Technology’s coating-solution package. They help formulators fine-tune viscosity, improve brush and roller application, prevent sagging on vertical surfaces, and extend the open time – all crucial factors for producing consistent, high-performance paints that meet diverse market demands.

“Our goal at this exhibition was to show coating manufacturers that we don’t just sell chemicals – we provide practical, reliable solutions for their formulation challenges,” said a company representative. “HPMC, MHEC, and HEC are our star performers, and the response from visitors confirmed that we are on the right track.”

Engaging with Coating Professionals

Throughout the three-day event, the Tang Zhi Technology team engaged in numerous in-depth technical conversations with paint formulators, R&D managers, and procurement specialists. Visitors were particularly interested in application case studies – how different cellulose ether grades affect viscosity stability, water retention, and final coating appearance under varying temperature and humidity conditions. The company’s technical experts offered tailored recommendations, helping potential clients select the most suitable product for their specific formulation needs.

The booth buzzed with activity, with many visitors commenting on the clarity and practicality of the solutions presented. Several companies expressed interest in sample testing and potential collaboration, reinforcing the value of Tang Zhi Technology’s customer-centric approach.

Looking Ahead – Committed to Coating Innovation

SF EXPO 2026 has drawn to a close, but the journey of innovation continues. Tang Zhi Technology (Hebei) Co., Ltd. remains dedicated to advancing coating formulation technology through continuous product improvement and responsive technical support. The positive feedback and new connections made during the exhibition will serve as a strong foundation for future partnerships.

The company extends its sincere gratitude to every visitor who stopped by the booth. We look forward to supporting your coating business with reliable additives and expert guidance – and we hope to see you again at the next industry gathering!